Key client questions – Why do consumers favor (prefer) one product over another?

HILCA explores the preference structure of the customers: Which product characteristics are considered as ‚attractive ‘or unattractive‘ thus providing a rational basis to explain and predict consumer decisions.

HILCA collects the most comprehensive information about the most important attributes.

Benefits – HILCA can handle more attributes along the natural way purchase decisions are taken and deal with complex purchase decisions while achieving a relatively high precision in forecasting.