Testing and optimizing your advertising creative

Key client questions :

• Is your advertising emotionally evocative?
• Is it persuasive?
• Is it optimized to drive brand equity and behavioral outcomes?

Ad*Vantage is a testing service that optimizes creative work by providing insights about the emotional experience of advertising and predictive diagnostic analysis.

Benefits – Our advertisement pre-testing and testing delivers compelling insight about what’s working and not working. Authentic performance measurement of ads in a real-world setting optimized for market success can be validated, giving you confidence in decision making.