Insights into changing consumer perceptions

Key client questions :

• How are consumer perceptions of my world evolving?
• How can I stay ahead and stay relevant?
• How can I identify where consumers are heading in a changing world?

Smart Discovery provides a deep view of the contexts and influences that drive consumers’ choices, and how these fit into their everyday lives. We deliver a broader view of people’s needs and expectations, the ideal experiences they seek and we frame new consumer insights that will build the foundation for growth opportunities.

Benefits – Comprehensive consumer-centric view of how the world is changing and why, allowing improved strategy setting. Detailed maps of needs across products, services and brands let you discover where consumer expectations and aspirations are evolving.