Identification, sizing and prioritization of market opportunities
Key client questions – What does the market landscape look like? Which market opportunities can I leverage? How big are white spaces and which are growing? What strategic direction should I take?
Futurepath is a product that maps and sizes market dynamics and emerging opportunities to secure market relevance. We take a future view of where and how the market and the competition is evolving, using Leading Edge Consumers and other predictive analytics. We identify priority targets, occasions and need segments – where and how to win – and we size and prioritize promising opportunity spaces.
Benefits – Clients access benefit-driven opportunities, which can be leveraged to steer innovation priorities and deliver new market experiences to ‘wow’ customers. You get a dynamic, future view of the landscape with innovation platforms that help prioritize investments and secure market relevance
