Measuring the efficiency of consumers’ experience points

Key client questions :

• How do I optimize my marketing investments?
• Which paid, owned and earned activities impact my brand?
• Where do I invest?

Experience Effects is a tracking program that provides insights into how interactions affect brand perceptions and drive spending. We identify which activities have the strongest reach and emotional imprint, and which ones are underperforming.

Benefits – A dashboard for a holistic, clear view of your touchpoints and campaign performance, identifying activities that drive higher ROI across the paid and owned mix. It optimizes the creative elements/ad executions for your campaigns and delivers a simulator to enhance investment allocation.