How we do
Futurepath
Key client questions
- What does the market landscape look like?
- Which market opportunities can I leverage?
- How big are white spaces and which are growing?
- What strategic direction should I take?


Smart Discovery
Key client questions
- How are consumer perceptions of my world evolving?
- How can I stay ahead and stay relevant?
- How can I identify where consumers are heading in a changing world?
HILCA
Key client questions
- Why do consumers favor (prefer) one product over another ?


Ad*vantage
Key client questions
- Is your advertising emotionally evocative?
- Is it persuasive?
- Is it optimized to drive brand equity and behavioral outcomes?
Brand Vivo
Key client questions
- How can I improve my brand health, develop emotional connections with my brand and strengthen my brand in a fast-changing world and environment?


Experience effects
Key client questions
- How do I optimize my marketing investments?
- Which paid, owned and earned activities impact my brand?
- Where do I invest?
Loyalty plus
Key client questions
- How can I improve my customer loyalty?
- How can I develop stronger emotional connections with my customers?
- How do I strengthen my product and service offerings?
